Brilliance

Designing adverts

Brilliance

DESCRIPTION
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For more than 30 years, Brilliance has been a reputable jeweler and reseller of diamonds. Through a new email ad campaign that uses images, they have been trying to increase their buyer base.

They were searching for sleek yet powerful designs that would go well with their visual chart.

Through these advertisements, they hoped to introduce their services to the intended demographic.
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Researching

Sketching

Designing

Presenting

Delivering

I was given the wording to use in the designs as well as a premium collection of images that reflected their businesses. I've experimented with many composition concepts by drawing them on paper and then using Adobe Illustrator to create the best one. Despite having to concentrate on just two for the campaign, the client loved them all.

Results

This project directly boosted audience engagement metrics beyond initial projections—achieved notable improvements such as reaching a combined total of 10 high priced orders within a week.

Designing adverts

More work