Designing social media ads

Passive Investor Network

DESCRIPTION
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A service network called Passiveinvestor.net makes it simple for its users to buy and sell income properties. The company's goal was to develop a social media advertising campaign that would increase website click-through rates.

I carefully examined their brief and graphic chart before creating a number of advertisements with the desired criteria.
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Researching

Designing

Sketching
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Presenting

Delivering

On the selected platform (Facebook, Instagram, LinkedIn, and others), each image was deemed to be most useful. In keeping with the stringent brand guidelines, the creative decisions were to employ arrows and vivid colors to provide an eye-catching impression.

Results

The marketing team, who intended to use the finished files to drive campaign growth, received them with just minimal adjustments after a brief delay. Because of the designs, the campaign's outcomes were astounding. The team observed a 35% rise in website click-through rates and a 60% increase in social media engagement.

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Loïc DUPUIS
BRAND DESIGNER & CREATIVE

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